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Advertising: Databases, Journals, and Articles

This guide will help you locate information for your research in Advertising.



Where did the  button or the GET it! link go?


Currently our links resolver is not functioning. Until the new service is in place, please use our - Find E-Journals and or ILLiad service. We apologize for the additional steps.

You will either see the PDF or you will need to find the item yourself by using the E-Journals or use Document Delivery/ILLiad/ILL. 

Click E-Journal Search, use the title of the journal as the search term. A box will pop up with a list of where you can find the journal, once you find the journal you will still need to navigate to the right volumne and issue. 

You can always choose to request the item from Document Delivery/ILLiad/ILL. This service obtains items not owned or otherwise unavailable from TTU, fill out the request form for each item needed.


Google Scholar

Use Google Scholar to retrieve scholarly articles. Off-campus users should set their Scholar preferences to show they’re affiliated with Texas Tech.


These are some of the databases available through the Texas Tech Unviersity Library for research in Advertising.

Journals and Articles

The TTU Libraries hold a number of print journals, which can also be found through the Library Catalog.  In addition to print, patrons can access several E-Journals online.

Text a Librarian

Ask for help via text message.
Send text to (806) 686-3470