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Research Impact and Visibility: Academic Use of Social Media

A guide on tools to promote your research and increase citations

Things to Think About

Traditionally, "scholarly conversations" took place at conferences and in journal literature. With the exponential growth of social media and mobile devices, scholarly conversations are being held in new places. As "digital natives" take their places in academia, the use of social media for scholarly discourse seems likely to grow.

This page goes over how to use common social media platforms for academic purposes. For information on platforms specifically for researchers visit the How to Create an Academic Social Media Profile page of the 7-Day Challenge.

Academic Twitter accounts to follow

  • @APA
    • APA (American Psychological Association) advances psychological science to promote health, education and human welfare
  • @chronicle
    • The Chronicle of Higher Education leading news source for higher education.
  • @facultyfocus
    • From the Faculty Focus blog, tweets focused on higher education professionals.
    • Information Services is the leading provider of library resources (databases, resource management, and e-books)
  • @TexasTechLib
    • Updates from Texas Tech University Libraries
    • Online research and teaching platform with a wide range of content in a trusted digital archive
    • the largest library in the world, with millions of books, recordings, photographs, maps and manuscripts
  • @pewresearch
    • Notifications of research reports from Pew Internet & American Life group.
  • @ProfHacker
    • Tips, tutorials, and commentary on pedagogy, productivity, and technology in higher education.
  • @reformanet
    • The National Association to Promote Library & Information Services to Latinos and the Spanish Speaking
  • @research_inform
    • RIN focuses on understand and promoting the information needs of researchers
  • @ResearchGATE
    • Creating an online community for scientists and researchers!
  • @Science Pond
    • A Twitter aggregator for science topics.
  • Wiley - twitter, Facebook, LinkedIn
    • A wide range of twitter handles, Facebook pages, and LinkedIn groups - all related to Wiley publications

Twitter Lists:
A beneficial and often underutilized organizational tool of twitter is the option in the "Settings" tab of creating Lists. Lists allow you to classify multiple users on twitter under a specific topic or category which allows you to isolate the information these users post and view them independent of other tweets.

To Gain a better understanding of how useful such lists can be, please try the following links.

Academic Facebook Pages to Follow

Facebook is currently the most popular and widely used social media tool in the United States today. It is used by people spanning a large range of age groups, interests, and locales. It is also used by a multitude of companies, businesses, publishers, and other academia-related groups that are interested in connecting with the public. Therefore, Facebook can prove to be a useful information tool for academic needs and interests if utilized correctly.

Academic Facebook Pages

Why Use Social Media?

Tips for Using Social Media

  1. Follow professional organizations within your discipline on social media. See who they're following, retweeting/reposting.
  2. Follow your colleagues and any "big names" in your field who already have a social media presence.
  3. Follow hashtags related to your research/scholarship. Hint: what hashtags are the users in steps 1 and 2 using?
  4. Join Facebook groups relevant to your research/scholarship.