Highlight your best work
Next, let’s prepare for making a good impression on your LinkedIn network by highlighting the work that’s most important to you. And you’re going to get others to notice it by making sure some of it’s eye-catching.
Brag about your best publications and awards
Consider your publications and awards the vegetables–the stuff you really want to be consumed. You’re going to make others notice them by listing them alongside the sweets–your eye-catching content.
You’ll want to highlight only your best publications (especially those where you’re a lead author) and most prestigious awards (i.e., skip the $500 undergraduate scholarship from your local Elks club). List no more than five (5) total.
Here’s how to add them:
- Hover over “Profile” at the top of the page and select “Edit Profile.”
- Under your profile photo, you’ll see an “Add a section to your profile” panel. Click “View more.”
- Scroll down the page until you get to the “Publications” tile. Click to add that section to your profile.
- In the Publications section, you’ll need to manually add publication details. Here are the most important details to include:
- Title (this one’s a no-brainer)
- Publication URL (so others can click through to read your work; make sure this is a deep link or DOI)
- Description (include your abstract in this space)
You can also add your co-authors, if they’re on LinkedIn and you’re already connected.
Now that your articles are added, drag the Publications section to appear just above or below any eye-catching content on your profile.
Add some eye-catching content
With a little ingenuity you can make LinkedIn pretty good for showcasing what scholars have a lot of: posters, slide decks, and figures for manuscripts.
If you’ve ever given a talk at a conference, or submitted a figure with a manuscript for publication, you can upload it here, giving viewers a better taste of your work.
Neuroscientist Bradley Voytek has added a Wow Factor to his profile with a link to a TEDx talk he gave on his research. Pharmacology professor Ramy Aziz showcases his best conference talks using links to Slideshare slide decks. And GitHub repositories make an appearance alongside slide decks on postdoc Cristhian Parra’s profile (pictured above).