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Research Impact and Visibility: Professional Use of Altmetrics

A guide on tools to promote your research and increase citations


Professional Use of Altmetrics pages are under CC-BY Stacy Konkiel for Altmetric

Embedding Altmetrics on a Website

How to embed altmetrics in your website

All three altmetrics services provide a means for embedding your altmetrics data into your personal website. Altmetric offers cut-and-paste code that allows you to embed multiple item-level badges on your website. First, copy and paste the javascript snippet into the HTML of your website. Then, find the DOI or other persistent identifier of the item you'd like to display a badge for and use it to build a badge for your website. Once you've finished building your badge, you can then copy and paste a simple snippet of HTML into your webpage where you want the badge to appear. For more information, see the embedding instructions on the website.

PlumX: PlumX also provides cut-and-paste code that allows you to embed both item- and researcher-level widgets on your website. On the author or itempage, you'll see an "Embed Widget" button in the upper-right hand corner of the screen. Click on the button and, on the next page, choose what you want to appear on your widget. Then, at the bottom of the page, copy the code from the "Code Snippets" section and paste it into your website where you want the widget to appear.

ImpactstoryYou can use cut-and-paste code to embed a badge and link to your Impactstory profile in your website. Or, you can use your profile's open data to embed the metrics themselves in your website. (This process is a bit more technical, but allows for a lot of customization.) You can add your profile- or item-level JSON data files to your website, using your favorite language to parse the code into XML or HTML. See this tutorial for more information on how to do that. 


For Grants

Altmetrics can showcase your broader impacts

Funding agencies like the NSF are increasingly asking researchers to document the "broader impacts" of their work. Altmetrics are a good way to do that, as they can help you find and explain how your research is being used by other researchers and the public. 


For Promotion and Tenure

Using altmetrics in your own promotion & tenure dossier

Some faculty are still unfamiliar with altmetrics, so do your homework before deciding whether or not to include altmetrics in your dossier. Ask around in your department with others who have recently gone up for P&T, and also your department chair, mentor, or anyone else familiar with the P&T process in your department and institution. 

If you do choose to use altmetrics in your dossier, keep in mind that it's best to be selective with the metrics you plan to include. It's much more effective to include metrics that showcase the types of impact you're looking to document, rather than taking a "kitchen sink" approach (which might overwhelm your reviewers with numbers).

Altmetrics in promotion & tenure guidelines

Promotion & tenure preparation guidelines rarely include instructions on how to use impact metrics. Or, when they do, the guidelines usually only address citation metrics or, worse, recommend using journal impact factors.

These instructions often also lack guidance on how to make the metrics meaningful. For example, what does it mean if a tenure candidate says he received 5 citations for a paper published in 2013? Whether that's a good or bad number is often dependent upon the average citations that others in his field receive, and also the year the paper was published (as older papers tend to have more citations, by virtue of just being around longer). 

There's an obvious need for clear  instructions on how to use impact metrics in tenure & promotion dossiers. And there's also a need for guidelines to help dossier reviewers make sense of the numbers.

A small but growing number of universities include altmetrics in their tenure & promotion preparation guidelines. These include the University of Colorado Denver Medical School (PDF; page 84) and IUPUI (see: "The Guidelines for Preparing and Reviewing Promotion and Tenure Dossiers").

If you're interested in updating your university promotion & tenure guidelines to better document the use and interpretation of impact metrics, contact your faculty senate (or similar organization) to learn more about how that might work on your campus. You might also get in touch with your Vice Provost for Faculty & Academic Affairs (or similar campus office that oversees the writing of such guidelines).


  • Trevor A. Branch, Biology, University of Washington (USA)
    Trevor used altmetrics to showcase the success of his outreach and service efforts in his dossier. He also included altmetrics in selected parts of his tenure CV, using the score & percentile information and some citation counts to higlight the success of particular papers.
  • Ahmed Moustafa, Biology, American University in Cairo (Egypt)
    Ahmed included contextual altmetrics in his dossier narrative, using a screenshot of his Impactstory profile's "highly cited", "highly discussed", and other badges to showcase the relative impact of his publications. He also used Google Scholar citations to explain the impact of a research software package he created (JAligner), as traditional citation metrics couldn't capture how often JAligner had been mentioned in others' publications.
  • Steven B. Roberts, Biology, University of Washington (USA)
    Steven included altmetrics both in his Outreach & Engagement section of his dossier (seen in the grid on his lab website) and also within the CV he included in his dossier.