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Advertising: Books & E-books

This guide will help you locate information for your research in Advertising.

Request Books

Can’t find the book you need? If TTU Libraries does not own the item you need, you may request it.

Theses & Dissertations

Search through the many dissertations and theses written at Texas Tech University. Most have been digitized and can be found at the links below. A physical copy of every non-digital TTU thesis and dissertation is held at the SWC/SCL and are usually found using the search box on the Library's Catalog.

Books in TTU Libraries

Research that includes topics  in Advertising is interdisciplinary - interweaving with all disciplines, depending on the direction of the research.

Most books regarding advertising, in general, are in call number area HF5801-6182 on Stacks Floor 2 (H-L).

E-Books

The e-book collections listed here are interdisciplinary. To search these resources, try different combinations of searches and keywords.

Example, "advertising AND social media" as a "keyword" search.

Media & Communication; Diversity, Equity, & Inclusion Librarian; Mexican American & Latina/o Studies

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Esther Medina De Leon
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Texas Tech University Libraries
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