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Market Research

Media & Communication; Women's & Gender Studies Librarian; Mexican American & Latina/o Studies

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Esther Medina De León
Texas Tech University Libraries
2802 18th Street, MS0002
Lubbock, TX 79409

Market Research Info

This guide will highlight resources currently available at TTU Libraries, and more.

Search Tips:

  • Define your target market geographically and by the market's population.
    • This can include demographics, such as commonly used demographics that include sex, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.