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Guide to help find resources regarding Advertising.

Streaming Video

When searching the streaming collections, you may have to try different search strategies, as different keywords, search terms, etc. are used in descriptions of the videos.

For example: In Films on Demand - you can search "advertising" or a group of search terms (ex. advertisements and ethics) and films regarding those search terms will come up in the results list.

Another tip is to use the "Browse" or "Subject" search of the streaming video database that is being searched. 

For example: In Docuseek, click on "Subject." If you scroll down the page you'll see a listing for "Communication & Media Studies." From there, you can use the filters provided in the database to narrow your results.

Advertising Libguides from other campuses

Check out other libguides offering more info on advertising! You can always request books, articles, etc. through Document Delivery.

Duke University Library has an interesting collection as well as well-thought out libguides containing information regarding advertising in different areas.

Example: The John W. Hartman Center for Sales, Advertising & Marketing History holds more than 3 million items that document the history of sales, advertising and marketing throughout the past two centuries, including the the following major collecting areas:


Check often for new finds!