Can’t find the book you need? If TTU Libraries does not own the item you need, you may request it.
Search through the many dissertations and theses written at Texas Tech University. Most have been digitized and can be found at the links below. A physical copy of every non-digital TTU thesis and dissertation is held at the SWC/SCL and are usually found using the search box on the Library's Catalog.
Research that includes topics in Media Strategies are interdisciplinary - interweaving with all disciplines, depending on the direction of the research.
Most books regarding Media Strategies, in general, can be found in some of the following call number ranges:
Advertising - HF5801-6182; Entertainment/Pop Culture - HM846+. HM1011+, HM1166+
Journalism - PN4699-5650; Sports - GV742.4; Visual PN1990-1992.92
The e-book collections listed here are interdisciplinary. To search these resources, try different combinations of search terms or keywords.
Example, "media innovation" as a "keyword" search.
