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TTU-CR Course Materials

Provides general and specific information to students taking classes at TTU-CR regarding their textbook requirements and recommendations.

RETL 3395

RETL 3395: Internship in Retail Management (Fonseca)

No required textbook.

RETL 4330

RETL 4330: Retail Management Research (Alfaro)

Required textbook: Business Research Methods by Schindler. 14th Ed, 2022. McGraw Hill. IBSN 978126073372

RETL 4335

RETL 4335: Web-Based Retail (Slattery)

Required Materials:

  • This course uses a digital textbook, Digital Marketing Essentials. ISBN-13: 978-0-692-22688-9--, that can be purchased via the Stukent link provided below
  • Lab Manuals for the MimicPro simulation platform are also available on Stukent via the Stukent link provided below 
    • The Stukent platform contents are offered in a bundle that includes quizzes and videos
  • Course OER Textbook: This course also has content mapped to an Open Educational Resource (OER) textbook which can be accessed free of charge at: eMarketing: The Essential Guide to Online Marketing by Rob Stokes and The Minds at Quirk,
    shared under a CC BY-NC-SA 3.0 license at: