RETL 3395: Internship in Retail Management (Fonseca)
No required textbook.
RETL 4330
RETL 4330: Retail Management Research (Alfaro)
Required textbook: Business Research Methods by Schindler. 14th Ed, 2022. McGraw Hill. IBSN 978126073372
RETL 4335
RETL 4335: Web-Based Retail (Slattery)
Required Materials:
This course uses a digital textbook, Digital Marketing Essentials. ISBN-13: 978-0-692-22688-9--, that can be purchased via the Stukent link provided below
Lab Manuals for the MimicPro simulation platform are also available on Stukent via the Stukent link provided below
The Stukent platform contents are offered in a bundle that includes quizzes and videos
Course OER Textbook: This course also has content mapped to an Open Educational Resource (OER) textbook which can be accessed free of charge at: eMarketing: The Essential Guide to Online Marketing by Rob Stokes and The Minds at Quirk,
shared under a CC BY-NC-SA 3.0 license at: https://bit.ly/stokesEmarketing